Services

Proof of Performance

Proof of Performance allows stations to email advertisers and agencies with scheduled, aired, posted and invoiced spot information on demand or on a pre-determined schedule. Emails are station-branded and can appear to originate from each account executive with a customized marketing message for a personal touch, strengthening the relationship with the buyer.

Key Benefits


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  • Provide advertisers and agencies the reports needed to make informed decisions. Sending advertisers and agencies their spot time schedules earlier in the campaign process allows buyers to get a more in-depth view of a schedule’s performance, which enables both parties to make more valuable choices with advertising dollars.
  • Time and labor savings. Account executives will recognize a significant reduction in time spent creating and sending spot times reports to clients by utilizing the new automated scheduling process in Proof of Performance.
  • Strengthen business relationships. Proof of Performance reports contain all the necessary information for buyers to make informed decisions. Providing buyers with information early and in a consistent manner will enable you to strengthen your relationships with key business partners and improve your competitive position in the market.

Key Services

  • Automated spot time delivery. Advertisers and agencies can automatically receive spot time reports based on predefined scheduling processes set up by individual account executives within a station. Spot times can vary from scheduled through invoiced and are automatically transferred, allowing buyers to have the most up to date information.
  • Tailored marketing messages. Personalized messaging and branding is available to send on each spot times report with automated delivery options to specified clients.

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