Mobile Advertising
Mediascape’s Mobile Advertising service is a complete mobile solution for traditional media and its advertisers, enabling the delivery of highly targeted and interactive mobile campaigns directly to your audience. By adding this service, you are able to offer advertisers targeted mobile ad campaigns locally or nationally through numerous demographic and interest-based criteria. In addition, you and your organization will be able to schedule and track campaign performance through dashboards and detailed views into each specific campaign.Key Benefits
- Targeting. Enables advertisers to target consumers by keyword, geography, demographics, time, day of the week or any combination of the above mentioned.
- Ease of use. Makes mobile marketing and advertising easy with campaign wizards that help create and automate successful mobile campaigns.
- Speed to market. Mobilize campaigns in mere minutes thanks to the Mobile Advertising service’s efficient provisioning processes and close carrier relationships. No need to wait for short code approval timelines.
- Shared short code and vanity code flexibility. Marketron provides the instant start-up capability and low cost of shared short codes as well as the ability to purchase vanity codes for your advertising campaign. You choose!
- Supports a wide variety of mobile advertising formats.
- Animated: IAB sized ad units that employ animation to provide a richer ad experience
- Graphics: IAB sized standard ad units
- Expandable: Unique banner ads that expand to full-page ads
- Video: Pre-Roll, highly engaging rich media ad units
- SMS: 40-character ad units inserted into conversations with multiple call to action opportunities
- Campaign creation. Allows you to create permission-based marketing on the fly to drive dramatically higher response and conversion rates. Advertising campaign schedules can be as simple as a mobile call to action or be even more impactful with tags inserted in every text message at high CPMs.
- Digital integration. Interfaces with the Mediascape Platform Digital solution for cross-media scheduling, reporting and invoicing. Integrating mobile with traditional spot buys have been shown by our clients to consistently increase revenues by 15 to 25 percent on those advertising buys!
- Reporting and analytics. Enables you to track and trend the details of messages by user, date, time, location, operator, peak traffic periods and much more. Through these reports you are able to optimize the performance on each campaign.
Sample Mobile Advertising Campaigns
Local Direct Client Text Campaigns:Supplement your on-air call to action with a direct client text campaign.
On-Air messaging: “To receive a $1,500 first time car buyer rebate and join our loyalty club, text FORD to 68255, that’s the word FORD to the number 6-8-2-5-5. Messaging and data rates may apply.”
National Advertiser Text and Rich Ad Campaign: Work with your advertisers to create full screen takeovers on your mobile site or app to increase exposure and audience reach.
On-Air messaging: “To learn more about the VW 2010 CC, text VW to 68255, that’s the letters VW to the number 6-8-2-5-5. Messaging and data rates may apply.”
800.476.7226
