Marketron Engage

Marketron Engage enables secure communication, negotiation and electronic document exchange between media buyers and sellers. Through Marketron Engage, buyers and sellers “speak the same language” – internal systems are no longer an obstacle to successful electronic negotiations. Marketron Engage takes data from the buyer’s system in the format it prefers, translates it and delivers it to the seller in the format that its system requires and vice versa. This occurs as many times as is required to complete a transaction. Marketron Engage operates securely and accurately, maintaining an auditable record of each step.

Key Benefits

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No data standards required for internal sales/agency systems. Marketron Engage translates documents from one system’s format to another. Plug and play architecture enables flexibility in file formats.
No predetermined and fixed workflow. Marketron Engage users can jump in at any phase of the conversation. It is not required for a buyer to first send an RFA so the seller can respond with an avail.
Flexibility to implement different business rules. Each company has its own way of doing business. The Marketron Engage architecture provides the flexibility to implement each client’s business rules.
No external web page visits, no database validation required and no separate email messages. Marketron Engage behaves as an add-on to your existing system, streamlining your workflow. Your users do not need to rely on a separate email program, create a separate email message with attachments or visit a new web page to initiate or respond to requests, negotiate and transact business.
Secure. Marketron Engage ensures that security and privacy requirements are fulfilled at both the architectural and implementation levels.
Easy implementation of changes. Changes are a fact of life. Marketron Engage responds to the majority of changes by replacing only the aspect of the software needing adjustment, typically requiring no down time.

Key Features

Ability to exchange any document used in the buy/sell process. Marketron Engage users can currently exchange the following document types: request for avail, general avail, request for booking and proposal for TV. In addition, Marketron Engage’s flexible architecture enables rapid implementation of new document types and editors. Our goal is to continue to expand both the document types and media types Marketron Engage supports.
Open system. Marketron Engage’s open-ended approach allows exchanged documents to be edited with your internal systems or via Marketron Engage’s editor plug-ins.
Document templates and customized attributes. Create and save RFA templates for repeat situations, saving time and resources. If the provided list of attributes is not sufficient, create your own. For example, create custom market or demographic lists for a frequent client.
Change history tracking. Each document’s change history, including changes made in your internal system or through Marketron Engage editors, is recorded during each step of the negotiation. This history is always accessible in the document editor.
Links to related documents. If an avail is respond to RFA, users on both sides of the conversation can see that RFA through a link provided within the avail.
Document search. Easy search for documents by phrase or keyword.
Expiration dates for documents. Each individual document has an expiration date set by company policy or customized by the user.

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