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Key Benefits

• Open platform for integration and additional growth opportunities. Exchange supports industry standards such as the AAAA standard for electronic invoices and the RAB standard schema for radio orders. Where industry standards don’t exist, Marketron has created and implemented new APIs (application programming interfaces) for communication with reporting platforms, networks, streaming ad servers and other business and technology partners in the media industry.
• Accurate and reliable. Electronic connectivity significantly decreases the time spent manually re-keying data such as order entry and network affidavit completion, while also reducing the risk of data entry errors that cost your organization money. The Mediascape Platform enables media trading partners to communicate quickly, accurately and reliably.
• Drive revenue for your station. With the click of a button, local, national and network orders are delivered to your Marketron traffic system. Partnerships with leading firms including Katz Media, Arbitron, Dial Global, Premiere, Media Ocean, STRATA, Counterpoint and others provide your consistent, accurate, efficient methods of doing business with your stations.
• Technology you can trust. To move information seamlessly and securely among different business systems and application, Exchange employs cutting edge technology and robust, redundant architecture. We ensure that it is reliable, secure and that it scales to support the growth of your business.

Key Partnerships and Integrations

An essential component of the Mediascape Platform, a selection of the services and integrations enabled by Exchange are provided below:

• Media Connect - Enables your organization to provide advertisers with a secure web portal that represents the unique brand and personality of your station or group and encourages advertisers and agencies through a loyalty program to manage their own accounts by paying bills online and on time, checking spot times, listening to creative and more.
• Network Connect - Allows networks including Dial Global, Premiere, USRN and many more to send orders, copy instructions and revisions into your traffic system electronically, eliminating discrepancies and reducing manual labor. With Network Connect, performance affidavit information is returned to the network automatically.
• Electronic Orders and Invoices - Say goodbye to paper order transfers, faxes and other slow, error-prone methods of booking business. Integrations with Arbitron TAPSCAN, STRATA, Katz and others connect buyers and sellers electronically, reducing mistakes made in order entry and saving time, money and credibility.
• Additional Integrations - Marketron provides a number of additional integrations through Exchange, such as CRM Integration with RAB Account Manager, streaming ad insertion integration with Ando Media, and more being added continuously.